Not to mention, they wanted to keep the entire family in one location. Their team also now includes their three sons, Jonathan, Segev and Gilad. They come by it naturally. The Zadoks’ sons now rep- resent the seventh generation in jewelry, an immense source of pride for them. In fact, for Dror, the conversation around his induction into the Hall of Fame couldn’t be complete without the mention of his family, and especially his wife. “It’s very important to mention that without my wife, I would not … be where I am today. She’s my co-everything. She was right next to me.” Dror and Helene represent the “top of the line” when it comes to integrity and family values, says JB Star founder and designer Rafael Fouzailoff, who has known the two for three decades. “The proof is in the pudding. They have raised these amazing boys. The business represents itself so well.” Zadok is a humble man, according to those who work with him. It shows not only in the way he speaks, but also in how he interacts with people. “Even though he’s the owner of the store, he’s always respectful,” Fouzailoff says. “He’s always dressed professionally. And he doesn’t look down on anybody.” He continues, “I have a deep appreciation of his ethics.The way he approaches people, whether they are vendors or not, is with total respect.” Her husband was brought up to be humble and modest, Helene notes, and lives by the idea that even in difficult circumstances, one has to behave honorably. This resonates in Dror’s personal mantra: always be honest. If someone comes into the store with a piece they bought elsewhere and asks if it is a good value, he makes it a point to always tell the truth. “He knows that you don’t disparage something just because it wasn’t purchased in our store, because you want that person to realize you’re going to be honest no matter what,” Helene says. For anyone who talks to family and friends about Helene, it’s more than clear that she shares the same set of standards and ethics. But it’s especially apparent when talking to her about their sons. “We are so proud that when we go to trade shows, people in the industry come up to us and tell us how wonderful it is to work with our sons, how respectful they are, how quietly knowledgeable they are,” she says. “There’s no arrogance, no sense of entitlement, and they have integrity. And that’s how we want our image to be.” The two make the perfect combination to lead the store, Fouzail- off says, in both their work ethics and their values. Rina Limor agrees, noting that Dror’s polite and smiling demeanor with customers and clients complements Helene’s incredible ability to coor- dinate and organize a large team and run the business according to the strictest standards. NATIONAL JEWELER 11 Zadok Jewelers as it looks today. The Zadok family has been in the jewelry business for generations, with Dror representing the sixth and his sons, the seventh. Pictured here from left to right: Jonathan, Gilad, Helene, Dror and Segev Zadok. “Without my wife, I would not be where I am today. She’s my co-everything. She was right next to me.” – Dror Zadok The interior of the original Zadok Jewelers store in the late 1970s, before its first expansion. Continued on page 14