b'THE 6Letter from the Editor 44Diversity, Equity, Inclusion:Why They Matter Issues of racial injustice and inequity have 8Whats the Future of risen to the fore, making DEI an acronym STATE Physical Retail? every company should learn.From fewer stores to socially distanced shelving, heres how COVID-19 has changed the in-store experience. 52ASM and the COVID-19 ImpactThe pandemic left the most vulnerable 15Edahns Takesectors of the colored stone supply chain OF THE Researcher Edahn Golan shares thein a dire situation.insights gleaned from compiling this years lists and theyre all worth noting.60The World Is ListeningMany consumers want to shop with MAJORS 18$100 Million Supersellers retailers that share their values, leaving The retailers whose 2019 North Americanretailers to navigate the new normal of jewelry and watch sales totaled $100mixing business with politics.million or more202 30Top 50 Specialty Jewelers67Ad Index The largest jewelry chains in North Ameri-ca, as ranked by store count 68Salespeople: Born or Made? Peter Smith answers this age-old question by detailing the four traits all successful WHATS INSIDE salespeople share. Winner of 2018 JNA award for Innovation of the Year and Best use of technology at the IJL 2019.SynthDetect SynthDetect, since its launch in 2017, has fast become the standard instrument for testing stones in mounted jewellery across the diamond jewellery supply chain. Available in Standard or XL sizes, with assorted attachments to suit most designs and types of jewellery, the SynthDetect can also be used to test loose stones.SynthDetect is suitable for testing colourless to near-colourless stones with no lower size limit. Using the principle of time-resolved photoluminescence, an image is viewed on a high-resolution touch screen and a decision can be made whether the stone is natural or synthetic.NEW Introducing the SynthDetect Lite - tond out more about our portable concept please visit 4 STATEdebeersgroupservices.com/en-gb/instruments/synthdetect or use the QR code and follow the links.OF THE MAJORS 2020'