b'THE STATE OF THE THE JEWELRY THE COLOREDMAJORS DIAMOND DESIGN STONE MARKETINDUSTRYHOW TOBUILD ABRANDFrom an always evolving array of social media platforms, to e-commerce, to in-person events, there have never been so many ways for brands to communicate with consumers, but experts say a lot of jewelry brands are sending mixed messages. Heres how to craft a clear narrative in a noisy space.50 STATE OF THE MAJORS 2019'