b'personal concierge selling digital.with the once wildly popular video and image Wise gives this example: To win a newplatform Snapchat. Stories proved so success-customer you could direct message [her]ful that Instagrams parent company, Face-and say, Hey, thanks for following or thanksThe best thing a brandbook, has since introduced the feature, too.for tagging. We want to give you a one-timecan have happen isSocial media strategy is always evolving, 15 percent-off code. And the interaction iswhen a customer buysbut Wise says according to the latest infor-private. This practice is already ingraineda piece of jewelry, theymation available on Instagrams infamous in a lot of successful brands marketingbecome an advocate foralgorithm, Instagram Stories are likely the strategies. the brand and extendbest way to generate views right now.Its these types of interactions that canthe story further. If weMore people have a shot at seeing your make a digital relationship feel tangible. stories, probably, and watching them all Today every consumer wants to feel likecan make that story easythan seeing your feed.a VIP, Mortimer concurs, so how do weand simple for them toMortimer sees video, whether posted on make those little efforts that make every- understand and articulateInstagram Stories, on the Instagram feed one feel a little more special? to friends and family, theyor on Instagrams IGTV page, as an excel-become almost anotherlent method to create more conversation INSTAGRAM SQUASHED SNAP- marketing platformaround a brand. CHATBUT NOT VIDEO themselves.He advises brands to use video to show Video is a media type gaining ever more Simon Mortimer, behind-the-scenes footage of the compa-prominenceand a tool all brands shouldny so its much more transparent about be directing resources to right now (justA-B-D Agency the processwhat goes into creating the look at Gen Zs fascination with YouTubejewelry, and who the people are working influencers for a glimpse into the futureon it.of marketing).Being authentic entails sharing a little Instagram Storiesthe short videos that disappear after 24 hoursmore of the story, rather than just finished product all of the time, he or can be saved in an accounts highlightswere created to competeexplains. TO REQUEST A COPY OF OUR CATALOG VISITWHOLESALE.SAMUELB.COM OR VIEW IT ONLINE. Little treasures fromthe Island of the Gods Baliwholesale.email@example.com|Toll: 1.855.SAMUELB |Tel: 1.516.466.1826NATIONAL JEWELER 57'