b'BUILD ABRAND NOWBY ASHLEY DAVISIf youre promoting a fine jewelry line todayor any product or brand for that matteryou have an almost too-generous ar- You can tweet or post to Face- brand-specific Spotify playlists.senal of tools at your disposal, manybook, Instagram and Pinterest. YouGiven this plethora of options, of which wont cost you anything. can make videos and post themyou also could become over-You can launch a website, possi- on YouTube, Snapchat, Instagramwhelmed and look into outsourc-bly with e-commerce to sell directlyand Facebook stories, IGTV (In- ing some of these marketing de-to clients.stagrams video channel), or Gencisions to a branding consultant/You can host events, whetherZ-favorite video app, Tik Tok.adviser/advocate/expert/digital at your retail partners stores, atYou can create an email news- marketer, but, wait, what do these a pop-up space, or in conjunctionletter, hire an influencer, put an adlabels even mean?with other brands.on television or online, even share NATIONAL JEWELER 51'